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SMS Mortgage Marketing Best Practices Cheat Sheet

Tips and insights compiled by the telecommunications experts at Bonzo

In the ever-changing world of SMS marketing, crafting compliant messages is key. Generally, high-quality, well-formatted content is more likely to be opened and less likely to be mistaken as spam by recipients and carriers.

When crafting your SMS messages, use this cheat sheet as your go-to guide for:

  • Messaging conventions: Accented characters, quotation marks, emojis, multimedia
  • Carrier filtering: Action words to use, and which to avoid
  • Examples of good vs. bad messages
  • + much more!

Download now to make sure your SMS content meets the standards for great messaging. Happy texting!

 

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Get your cheat sheet

About Bonzo

With Bonzo, advisors and agents can earn more without working more, while having meaningful conversations, engaging with people authentically, and building lasting relationships.

In lockstep with MMI's data intelligence and market insights, Bonzo's loan-officer-specific platform includes dynamic features such as:

  • Campaign Builder: Conduct personal, customized outreach at scale
  • Messaging: Lively notes by voice, video and text (including GIFs and emojis)
  • Ad Builder: Super simple Google and Facebook ad creation
  • Pipeline dashboard: Organize the sales process

Visit getbonzo.com to learn more.

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